Branding Your Wedding – EFD Creative
Many brides like the idea of branding their wedding and incorporating their own special look and feel, but are not sure how to apply it to their big day. Despite the fact that we’ve all heard of the term and understand it at some level, it helps to break it down to its key elements. Then it becomes easy to see how branding can turn their special day into a spectacular event that people will remember and talk about long after the bride and groom have left for their honeymoon!
EFD Creative – Published in Wedding Planner Magazine “Building a Brand”
The January/February issue of Wedding Planner Magazine – the publication for weddings planners, professionals and designers, published an article by Edna Dratch-Parker of EFD Creative. The title of the article; Building a Brand: Taking Weddings to Next Level, talks about how branding a wedding is much more than organizing the details of the venue, flowers and music. It is about going beyond the decorations to understanding how design
Ask the Expert Interview – EFD Creative
When I got the call from Melissa Mermin that she wanted to interview me for her “Ask the Expert” column I was thrilled! We meet at my Newbury Street office in Boston. We talked, took photos and enjoyed a walk around the neighborhood.
Keynote Presentation about Wedding Design & Branding
Recently I was asked to be the keynote speaker at the Association of Bridal Consultants state meeting to discuss wedding branding. This was a great opportunity for me to talk about a subject I love and an emerging trend in the industry with my peers.
Four tips to remember when planning your perfect beach wedding
Beach weddings in New England are so romantic, especially for those who met and fell in love by the ocean. If you’re looking to bring a bit of the seaside to your wedding, there are so many ways to be creative and add your own personal touches, without breaking your budget! But before you commit to a venue, there are a few important things to remember, namely:
Build Your Wedding Brand
EFD Creative would like to thank Beantown Bride for featuring us in their recent blog: “EFD Creative Guides Brides to Build Their Wedding Brand”
What to consider when choosing a wedding planner – From The Wedding Brander™
1: What should brides consider when choosing a wedding planner to work with?
A bride should look for a professional wedding planner who knows the industry, is organized, and has the experience and references to vouch for their work. However, probably one of the most important aspects of choosing the right planner is to look for someone you feel comfortable with. Remember, the wedding planner is one of the most important people in a bride’s life leading up to and during the big day. Brides should look for a planner they connect with, who is open to their ideas, but can also help shape their vision and bring it all together. My advice is to spend time interviewing your prospective wedding planner in person so you can understand how the planner works, their pricing model, their philosophy in working with clients, and if you enjoy being around them!
What does it mean to brand a wedding? – From The Wedding Brander™
This is a question I often get from new brides. They’ve heard of the term branding and know that many celebrities have “branded” themselves as a way to market their image and sell their products. Martha Stewart is perhaps one of the best-known brands. When you think of Martha Stewart, you immediately conjure up images of a certain lifestyle, décor and high taste. She is the ultimate icon of American domesticity. She’s built an empire around this image, with her award-winning television program, best-selling magazine, and multiple books on cooking, gardening, and home decorating. This is her brand, and it has made her millions.
So much info online – How a wedding planner can help – From The Wedding Brander™
Not too long ago—in the days before the Internet and popular shows like Say Yes to the Dress—there were fewer options for learning about the wedding process. In the past, new brides would run to the book store to purchase …