From Edna of EFD Creative — Event Planning & Design … My inspiration came as I walked through the newly renovated Boston Long Wharf Marriott. I was inspired by all the designs, shapes and colors that helped create the new look. Boston is a world-class city, and with that comes a fusion of cultures from all over the world. As I toured the property, I knew immediately that the Boston Long Wharf Marriott’s international feel would lend perfectly to a modern Moroccan-themed wedding. The Harborview room was a perfect fit for the vision. A large, circular space with floor-to-ceiling windows offered sweeping views of the water. The room’s walls, painted in warm gold tones, could be accented with bright splashes of color to create that uniquely North African color palette that is at once luxurious and exotic. The circular chandelier with crystal-style strings dangling down added in a dramatic, romantic element. With some imagination and a sense of adventure, I sought to create a look of glamour, combined with the sophistication of modern city living.

Thank you to all the vendors to helped make this a huge success: Life Fusion Photography, Table Toppers, Jeri Solomon Florals, Table Artistry, Peterson Party Center, AFR Furniture Rental, Boston Uplights, Megan Chapin Calligraphy, Jenny’s Wedding Cakes, Allure Invitations, L’elite Bridal Salon, Bonardi’s Formalwear, Wedding Tresses and Shoes to Dye For. And a final thank you to the Boston Long Wharf Marriott for letting us use their fabulous venue as the backdrop for our photos.

EFD Creative is known for putting together weddings, but we take on any occasion that holds special meaning…this was truly a memorable day for our team!

To see more photos and read the posting by Bliss Celebrations Guide, click here.

Special thank you to the following vendors who helped make this event amazing: Relive Photography, Simply Dahlicious Custom Catering and Confections, Tangerine Creations, Urban Circus, Perfect Parties USA, Espresso Dave, Murray Hill Talent and Peterson Party Center.

Katie and Mark’s wedding was a beautiful home-style tented affair that captured a vintage rustic look.

The day was filled with romantic beauty, delicious cuisine along with fun activities including bocce ball, horseshoe, and smores.

To view feature online click here and go to “browse the bliss E-Zine” page 125.

Thank you to all the vendors that made this event extra special: Relive Photography, Simply Dahlicious Catering, Wedding Tresses, Tangerine Creations, Allure Invitations, Sacred Spirit Sanctuary, Crackerjack Entertainment, Tom Pendergast, Peterson Party Center and Design Light.

There are four points that best describe branding:

Look and Feel – Expression of an Ideal – Continuity, and Simplicity

Look and Feel

The location, ceremonial and decorative touches, flowers and even texture – whether it’s the linens, the wedding program or favors – all contribute to the overall look and feel. They combine to provide the “wow” factor because it’s the first thing that hits you when you walk into the venue. Branding is about creating this look and feel from the beginning to the end.

Expression of an Ideal

Think about your best qualities, likes and values – as an individual and as a couple – and these are the elements that we’ll use to brand your wedding day. They inform the look and feel of your wedding and set you apart from any other couple. Your ideal “you” is what we want the guests to experience and appreciate on your wedding day.

Continuity

This is about creating a theme to the wedding and a consistent standard and aesthetic throughout – from the first invitation to the final thank you card. This is the part of branding where the Look and Feel and Expression of an Ideal are applied. We will work with the bride and groom to seamlessly weave these elements into the design, artistic touches, activities and organization of every aspect of the wedding. By ensuring that the quality remains at a high standard and everything ties back to the theme. Continuity is what makes the “wow” factor keep on giving throughout the entire wedding.

Simplicity

When helping a bride and groom create their brand, there may be ten different ideas they want to incorporate. We help the couple distill their ideas down to the few most important elements that define them. It’s important to have simplicity in the brand or your guests may be overwhelmed by all the ideas you’re trying to convey. Creating that “personalized stamp” has to be easily understood and must capture the bride and groom’s identity as a newly married couple. Simplicity creates the strong impression that people walk away with – the couple’s unique footprint – easily remembered and, hopefully, something they will want to imitate for their weddings and special occasions!

Written by: Edna Dratch-Parker

EFD Creative – Event Planning & Design • The Wedding Brander™

Photos: Kristin Spencer Photography

Check out the web site to learn more: The Boston Wedding Group is a one-of-a-kind, comprehensive resource for couples marrying in New England. We go beyond traditional services to provide the support you need to make your Boston wedding simple and enjoyable and to create an unforgettably beautiful affair. Our extensive selection process guarantees qualified, established, and ethical wedding specialists of the highest caliber.

Winners Selected Based on Outstanding Reviews Received From Past Newlywed Clients

BOSTON – January 25, 2012  – EFD Creative – Event Planning & Design today announced that it has received the prestigious WeddingWire Bride’s Choice Awards™ 2012 for Wedding Planning.  WeddingWire, the nation’s leading wedding Marketplace, presents this award annually to recognize the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry. This is the third consecutive year that EFD Creative has won this award.

“EFD Creative is thrilled to be selected for the third year in a row as one of the best Wedding Planners within the WeddingWire Network, which includes leading wedding planning sites WeddingWire, Project Wedding, Brides.com, Martha Stewart Weddings, and Weddingbee,” said Edna Dratch-Parker, founder of EFD Creative – Event Planning & Design. “We would like to thank our past clients for taking the time to review our business. Their continued feedback and support is so important to the growth and success of EFD Creative, and it certainly inspires us to continue creating the very best and most memorable weddings for our clients.”

EFD Creative is recognized as part of the top five percent of wedding professionals in the WeddingWire local vendor community, comprised of over 200,000 wedding professionals throughout the United States and Canada. The Bride’s Choice Award recognizes the best local wedding vendors across 20 service categories, from wedding venues to wedding photographers, based on their overall professional achievements throughout the past year. While many industry awards are selected by the organization, EFD Creative was selected based on its stellar reviews from past newlywed clients.

“WeddingWire is thrilled to honor the success of the top-rated wedding professionals within the WeddingWire Community,” said Timothy Chi, CEO of WeddingWire. “Since the launch of the Bride’s Choice Awards™ program four years ago, thousands of outstanding wedding professionals have been recognized by the bridal community for their supreme service and dedication to the wedding industry. It is with great pleasure that we congratulate EFD Creative for their continued professionalism and commitment to enriching the wedding planning experience for engaged couples.”

For more information, please visit our WeddingWire Storefront today at http://www.weddingwire.com/biz/efd-creative-event-planning-design-null/ac0f491866981fd7.html.

To learn more about the Bride’s Choice Awards™, please visit www.WeddingWire.com.

About EFD Creative – Event Planning & Design

EFD Creative – Event Planning & Design brings a combination of creativity, professionalism and years of design and event-planning experience to serve the needs of clients throughout Boston and New England. The company specializes in helping clients turn their event and wedding visions into reality by incorporating the best design elements, artistry and event expertise to achieve that special look and feel that makes each occasion unique and memorable. EFD Creative established The Wedding Brander™ as a core service to help couples brand their weddings. For more information, visit http://www.efdcreative-events.com, http://www.facebook.com/EFDCreative, and Twitter @EFD_Creative

EFD Creative can be found in the chapter: It’s All In The Details.

As quoted by Panache Publication, “Art of Celebration New England gives you a detailed look at the event world’s most prominent movers and shakers. Tips, hints, and ideas from planners, caterers, floral artists, entertainers, and other specialists will prove priceless in throwing memorable bashes. Whether commissioning a designer or going it alone, learn the ins and outs of crafting the perfect party. Class, style, and unabashed fun come together in this comprehensive collection.”

Click here to view EFD Creative on page 40.

Photo credit – Top photo: LifeFusion Photography, bottom photo: Melissa Mermin Photography.

Wedding Planner Magazine is published six times a year and is distributed to wedding professionals nationwide.

Thank you to the team that helped us create the lounge: Jennifer Iovino of Peterson Party Center and Elyse Belliveau of Melrose Blossoms. Also a shout out to Jennifer Burkhart of Cookie Creatives by Jennifer for creating a beautiful candy table and to Maureen Ford Photography and Michelle Cloutier of Dance In Boston for adding the atmosphere with her fun dancers.

We are also excited to share that The Beantown Bride Lounge was featured on Boston.com. Click here to view.

Photography by JessFoto

The article talks about many forward thinking trends including; unconventional spaces, lighting techniques to create unique effects to eco friendly elements. There are so many great ideas out there to make your wedding special. We know at EFD Creative, to pull together any idea, the best place to start is an overall vision and Branding. To learn more about Branding see this link for details.

Wedding Planner Magazine is a national magazine inspired by the Association of Bridal Consultants. To learn more click here.