This is a question I often get from new brides. They’ve heard of the term branding and know that many celebrities have “branded” themselves as a way to market their image and sell their products. Martha Stewart is perhaps one of the best-known brands. When you think of Martha Stewart, you immediately conjure up images of a certain lifestyle, décor and high taste. She is the ultimate icon of American domesticity. She’s built an empire around this image, with her award-winning television program, best-selling magazine, and multiple books on cooking, gardening, and home decorating. This is her brand, and it has made her millions.