EFD Creative’s Edna Dratch-Parker was honored to be part of the WeddingWire Boston’s Fall Ball! From WeddingWire’s Blog… Boston-area couples gathered for an evening of wedding inspiration, fun, and education at the Lenox Hotel. While sipping specialty cocktails and tasting an assortment of goodies from the gorgeous spread, guests mixed,mingled, and […]
EFD Creative was featured in the WBZ-CBS Local News – Ask the Expert. Edna Dratch-Parker was highlighted in this article, and asked what are Boston’s most stylish places to get married. Click here to read the entire article.
Many brides like the idea of branding their wedding and incorporating their own special look and feel, but are not sure how to apply it to their big day. Despite the fact that we’ve all heard of the term and understand it at some level, it helps to break it down to its key elements. Then it becomes easy to see how branding can turn their special day into a spectacular event that people will remember and talk about long after the bride and groom have left for their honeymoon!
The January/February issue of Wedding Planner Magazine – the publication for weddings planners, professionals and designers, published an article by Edna Dratch-Parker of EFD Creative. The title of the article; Building a Brand: Taking Weddings to Next Level, talks about how branding a wedding is much more than organizing the details of the venue, flowers and music. It is about going beyond the decorations to understanding how design
Recently I was asked to be the keynote speaker at the Association of Bridal Consultants state meeting to discuss wedding branding. This was a great opportunity for me to talk about a subject I love and an emerging trend in the industry with my peers.
Beach weddings in New England are so romantic, especially for those who met and fell in love by the ocean. If you’re looking to bring a bit of the seaside to your wedding, there are so many ways to be creative and add your own personal touches, without breaking your budget! But before you commit to a venue, there are a few important things to remember, namely:
1: What should brides consider when choosing a wedding planner to work with?
A bride should look for a professional wedding planner who knows the industry, is organized, and has the experience and references to vouch for their work. However, probably one of the most important aspects of choosing the right planner is to look for someone you feel comfortable with. Remember, the wedding planner is one of the most important people in a bride’s life leading up to and during the big day. Brides should look for a planner they connect with, who is open to their ideas, but can also help shape their vision and bring it all together. My advice is to spend time interviewing your prospective wedding planner in person so you can understand how the planner works, their pricing model, their philosophy in working with clients, and if you enjoy being around them!
This is a question I often get from new brides. They’ve heard of the term branding and know that many celebrities have “branded” themselves as a way to market their image and sell their products. Martha Stewart is perhaps one of the best-known brands. When you think of Martha Stewart, you immediately conjure up images of a certain lifestyle, décor and high taste. She is the ultimate icon of American domesticity. She’s built an empire around this image, with her award-winning television program, best-selling magazine, and multiple books on cooking, gardening, and home decorating. This is her brand, and it has made her millions.
Not too long ago—in the days before the Internet and popular shows like Say Yes to the Dress—there were fewer options for learning about the wedding process. In the past, new brides would run to the book store to purchase the latest wedding magazines and talk to friends and family. […]