Averie was interested is EFD Creative because we specialize in wedding branding, which is focusing on design to create its own special look and feel and carrying the style throughout. This allows for the couple’s own personal stamp on the event. Averie wanted her wedding day to feel carefree and relaxed, and she wanted the tone to reflect that mood. We started with finding the colors that gave the tropical feel Averie wanted: peaches, soft red, earth greens and browns. We decided on table decor that included lanterns and flowers for a romantic touch, with burlap runners underneath to set them apart and add depth and texture.
The wedding took place on the beach in an intimate, cabana-style hut, and for the reception, we created a natural setting using earth tones with sparks of color from the tropical color palette we selected. It is a rewarding to design for an event in a location you have never personally experienced, but it’s most exciting to see it come to life through the images. All the pieces came together — invitations, signage, decor — and were perfectly executed into a magical day.
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