What is Wedding Branding?
Wedding branding is about putting your personal stamp on your special day. We often ask couples, what kind of experience do you want your guests to have? What do you want them to know about you as a couple? Branding a wedding is about distilling all the important information we can gather about you as individuals and a couple – who you are, your tastes, how you met, and what you want to express about yourselves and share with your guests. We spend the time to get to know you, and then create a distinctive experience that is uniquely yours. Your story. Your brand.
This is the essence of wedding branding. Like a corporate or celebrity brand – your brand is what sets you apart from others. This is why we feel wedding branding is so important. It’s more than a logo or design element, it’s about creating a physical and emotional journey on your big day that captures who you are, what you value and the type of experience you want to share with your family and friends.
Article written by Edna Dratch-Parker – The Wedding Brander®
Wedding Branding is a very popular trend that brides are incorporating into their wedding planning! Creating a personalized look and feel is what makes a wedding unique. You want the experience of making your wedding special, and with your own special touches, but are not sure how to apply it to your event. Many brides have heard of the term Wedding Branding and understand it at some level, but it helps to break it down to its key elements. Then it becomes easy to see how branding can turn your special day into a spectacular event that people will remember and talk about long after you both have left for your honeymoon!
There are four points that best describe branding:
- Look and Feel
- Expression of an Ideal
Look and Feel
The location, ceremonial and decorative touches, flowers and even texture whether its the linens, the wedding program or favors all contribute to the overall look and feel. They combine to provide the wow factor because its the first thing that hits you when you walk into the venue. Branding is about creating this look and feel from the beginning to the end.
Expression of an Ideal
Think about your best qualities, likes and values as an individual and as a couple and these are the elements that well use to brand your wedding day. They inform the look and feel of your wedding and set you apart from any other couple. Your ideal you is what we want the guests to experience and appreciate on your wedding day.
This is about creating a theme to the wedding and a consistent standard and aesthetic throughout from the first invitation to the final thank you card. This is the part of branding where the Look and Feel and Expression of an Ideal are applied. We will work with the bride and groom to seamlessly weave these elements into the design, artistic touches, activities and organization of every aspect of the wedding. By ensuring that the quality remains at a high standard and everything ties back to the theme. Continuity is what makes the wow factor keep on giving throughout the entire wedding.
When helping a bride and groom create their brand, there may be ten different ideas they want to incorporate. We help the couple distill their ideas down to the few most important elements that define them. Its important to have simplicity in the brand or your guests may be overwhelmed by all the ideas youre trying to convey. Creating that personalized stamp has to be easily understood and must capture the bride and grooms identity as a newly married couple. Simplicity creates the strong impression that people walk away with the couples unique footprint easily remembered and, hopefully, something they will want to imitate for their weddings and special occasions!