Many brides like the idea of branding their wedding and incorporating their own special look and feel, but are not sure how to apply it to their big day. Despite the fact that we’ve all heard of the term and understand it at some level, it helps to break it down to its key elements. Then it becomes easy to see how branding can turn their special day into a spectacular event that people will remember and talk about long after the bride and groom have left for their honeymoon!
There are four points that best describe branding:
Look and Feel – Expression of an Ideal – Continuity, and Simplicity
Look and Feel
The location, ceremonial and decorative touches, flowers and even texture – whether it’s the linens, the wedding program or favors – all contribute to the overall look and feel. They combine to provide the “wow” factor because it’s the first thing that hits you when you walk into the venue. Branding is about creating this look and feel from the beginning to the end.
Expression of an Ideal
Think about your best qualities, likes and values – as an individual and as a couple – and these are the elements that we’ll use to brand your wedding day. They inform the look and feel of your wedding and set you apart from any other couple. Your ideal “you” is what we want the guests to experience and appreciate on your wedding day.
This is about creating a theme to the wedding and a consistent standard and aesthetic throughout – from the first invitation to the final thank you card. This is the part of branding where the Look and Feel and Expression of an Ideal are applied. We will work with the bride and groom to seamlessly weave these elements into the design, artistic touches, activities and organization of every aspect of the wedding. By ensuring that the quality remains at a high standard and everything ties back to the theme. Continuity is what makes the “wow” factor keep on giving throughout the entire wedding.
When helping a bride and groom create their brand, there may be ten different ideas they want to incorporate. We help the couple distill their ideas down to the few most important elements that define them. It’s important to have simplicity in the brand or your guests may be overwhelmed by all the ideas you’re trying to convey. Creating that “personalized stamp” has to be easily understood and must capture the bride and groom’s identity as a newly married couple. Simplicity creates the strong impression that people walk away with – the couple’s unique footprint – easily remembered and, hopefully, something they will want to imitate for their weddings and special occasions!
Written by: Edna Dratch-Parker
EFD Creative – Event Planning & Design • The Wedding Brander™
Photos: Person & Killian Photography